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 THE
PEOPLE
TERRY
PETERSON,
DIRECTOR
OF
FOOD
AND
BEVERAGE
Terry Peterson, Director of Food and Beverage Operations, got his start in the hospitality industry by accident. When a high school knee injury meant no more basketball he landed a part time job at the Broadmoor Hotel in Colorado Springs, the hotel with the longest running consecutive Mobil Travel Guide Five-Star rating in the country. He worked seasonally while attending the University of Colorado in Boulder, working his way up the ranks after graduating.
A member of the grand opening team for the Ritz-Carlton in Phoenix, he moved on to a San Francisco in 1989 to work for the prestigious Park Hyatt. “I turned down several fantastic job offers, when my wife Melissa and I opted to move to Napa Valley to live and raise our children,” he says. “You can’t put a price tag on quality of life which the magical combination of Silverado and Napa Valley has given us.”
Peterson started at Silverado in 1991 and became Director of Food and Beverage in 1993. “When I was searching for a new executive chef I had the good fortune of discovering Peter Pahk at the Ritz-Carlton in Atlanta, and convinced him to join our team. We’ve been together for eight years.”
At Silverado, Peterson oversees 300 employees: catering, banquet, stewarding, kitchens, room service, multimedia departments, restaurants and lounges, the Private Members Clubhouse, and special events. “Napa Valley is the dining Mecca of the United States,” he says. “Our restaurants and chefs are among the best in the United States, and the world class wines they serve are from neighboring wineries. It’s a combination that just can’t be beat.”
Even with this winning combination there is an element missing in the dining scene, Peterson believes. “It’s a niche our new restaurant, The Grill at Silverado, will fill. We will serve breakfast, lunch, and dinner and the menu is priced to accommodate families. Our Executive Chef’s commitment to serving organically raised foods makes it not only a beautiful place to dine, but a healthy one. Peter is dedicated to sustainable agriculture and helping our planet renew itself.”
Peterson is a member of the American Wine Institute, the California Restaurant Association, and currently serves on the board of the Queen of the Valley Hospital Foundation.
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